EBay Inc is cutting the fees U.S. sellers on its site pay for fixed-price items, in one of the company’s boldest moves this year to boost merchandise for sale, lure new buyers and take on competitors.

EBay Inc is cutting the fees U.S. sellers on its site pay for fixed-price items, in one of the company’s boldest moves this year to boost merchandise for sale, lure new buyers and take on competitors.

(eBay official corrects that maximum shipping price implemented only in media category, not electronics, in paragraph 18)

(eBay official corrects that maximum shipping price implemented only in media category, not electronics, in paragraph 18)

Some people who sell things on eBay are fed up with new rules the company has been imposing in hopes of making the auction site more attractive to online shoppers. Now even more changes are coming in the next few weeks, but this time eBay Inc. hopes it can cool tempers.

Some people who sell things on eBay are fed up with new rules the company has been imposing in hopes of making the auction site more attractive to online shoppers. Now even more changes are coming in the next few weeks, but this time eBay Inc. hopes it can cool tempers.

Acknowledging that most online shoppers cannot be bothered with auctions, eBay plans today to announce changes to its fee structure that emphasize fixed prices over bidding.

Acknowledging that most online shoppers cannot be bothered with auctions, eBay plans today to announce changes to its fee structure that emphasize fixed prices over bidding.

The move is just one of the changes eBay has made in the last few months aimed at reducing its dependence on its auction business, which is growing more slowly than fixed-price sales.

eBay is retiring its eBay Marketplace Research tool on September 15, 2008, according to Terapeak, an eBay Certified Provider, whose tool will be offered as an alternative. Marketplace Research by Terapeak will be accessible from the eBay website, with Terapeak providing dedicated customer support.